Scent marketing is nothing new as most people will have subconsciously been exposed to scent marketing their entire lives. From the smell of fresh bread as you walk past a bakery, to the enticing smell of a coffee shop...
With each new season comes distinctive scents. Summer brings smells of fresh-cut grass, blossoming flowers and the ocean breeze. Your sense of smell actually sharpens in spring and summer with the air full of extra moisture. You likely know...
Last year, Ambius research revealed that on average British workers spend more time per a day at their desk or workstation (6.8 hours) than they do in bed (6.4 hours). These figures reinforce the importance of making sure offices...
Our sense of smell is incredibly powerful. The merest hint of something familiar can trigger a special memory or wonderful moment in our lives that we treasure forever. So how can businesses harness scent to get that sweet smell...
Leaders of the world, scientists, celebrities and even the general public are expressing their growing concern over global warming. Even Leonardo Dicaprio used his Oscar speech to mention the affects we have on the health of our plant. Air...