Hotel BLOOM!

Brussels: Case Study

“A guest from BLOOM! will always remember its unique scent and this thanks to Ambius Scenting”.
Margot Muys, Brand Manager, Hotel BLOOM!

Hotel Bloom

The Brief

Hotel BLOOM! is a modern hotel in central Brussels, Belgium, where every room is decorated differently with a unique fresco made by a young European artist. The hotel’s tagline is “Stay away from the ordinary.” The hotel wanted to create an inspirational experience for guests wherever they are in the hotel, lobby, rooms or meetings. The brief was to provide a scenting solution that could be used through out the public areas of the hotel that would provide a full sensory experience using the bespoke scent – BLOOM!, which is also used in the guest toiletries.

The Solution

Hotel Bloom

Ambius worked closely with the hotel’s management team, to provide, install and maintain the Microfresh technology used to diffuse the scent throughout the public areas of the hotel. The scenting of the hotel has also helped with sales of the BLOOM! home fragrance to clients, with average orders of approximately 20 per month. BLOOM! Is a fragrance that appeals to both men and woman and smells like “flowers” and reflects the BLOOM! brand.

Hotel Bloom

The Results

The client wanted to reinforce the Hotel BLOOM! brand experience, which guests would remember and want to repeat, which would lead to further bookings and referrals. It has also led to increased satisfaction ratings on Trip Advisor and other online portals. Ambius was able to offer a full-service scenting solution that made sense for the client and allowed them to help their guests ‘Stay away from the ordinary’.

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Hotel BLOOM Case Study

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