Avoid The Droop This Valentine's Day: Keep Your Roses 50 Shades of Red


Top tips on how to make your bunch of roses last longer

Keep your roses 50 Shades of Red

Bunches of cut flowers will always have a limited life. In order to satisfy the huge demand required on one day, the flowers are often placed in cold storage for a few days (or more), so may not be at their freshest. Gareth Cowmeadow, Scenting Specialist at Ambius, advises the lucky recipients of Valentine's roses to take a leaf out of the book of a famous Mr Grey and treat them with passion.

Take off their shoes - During the time since the stems were cut, they may have formed a callous over the cut end, which might slow down water uptake. Use secateurs or a sharp knife to cut the bottom centimetre or so from the stem to expose some fresher tissue.

Strip from the waist down - If you are going to put your roses in a vase, the lower leaves will get wet and look unsightly. It’s best to remove them, but make sure you leave a few near the top to help show off the attractive blooms.

Ply them with fertile food - Bouquets of flowers usually come with a little sachet of fertilizer. This is beneficial, so don’t throw it away as it will add a few extra days of life to your flowers.

Give them a sensual warm bath - Try not to chill your flowers by putting them in icy water. If the water out of your tap is very cold, fill the vase and let it warm up a little before putting your flowers in.


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