Infographic: The Power of Scent


The customer experience is becoming more important to retailers, with scent being used more than ever to enhance a brand by complimenting existing marketing strategies.

Engaging all five of your customer's senses in a multi-sensory brand experience can have huge impacts on business. Scenting targets the most powerful sense of all - our sense of smell. Different scents evoke different memories and emotions in people and finding the perfect scent to compliment your brand allows you to interact with your customers on a new level.

We have created the below infographic “The Power of Scent” to sum up some of the amazing ways scent can impact your business and your mood with some powerful statistics.

The power of scent

To embed the infographic on your website please copy and paste the code below.


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