F for Fake? How we can keep the honesty in your business


Framing your business with art

Back in 1973, film director, magician and raconteur Orson Welles created the ultimate art film, in the form of F for Fake.

And by art film, I don’t mean those dull as dishwater arthouse pictures that fascinate chin-strokers and anoraks everywhere. I mean a bona fide tale of art forgers and fakes across the art world.

In the film – part documentary, part elaborate hoax – Welles discusses the life of art forger Elmyr de Hory, who reproduced works from people as diverse as Pablo Picasso, Henri Matisse, Amedeo Modigliani and Pierre-Auguste Renoir.

The man could, in the space of an afternoon, rustle up any number of absolute classics without even breaking a sweat. His devious nature was shown, however, when it was revealed that he was selling these paintings on to major art galleries, raking in millions of dollars in the process.

A fascinating film asking mammoth-sized questions – what is authenticity? Why does it matter? – it’s definitely worth a watch for any art fans. And it could even teach you a thing or two about the presentation of your business.

Customers, in their infinite wisdom, appreciate a company that’s straightforward and honest, from their service onwards – and art can help convey that sense of unscrupulous decency.

With our range of corporate artwork, we aim to frame your business as a positive force in the marketplace. With a workplace that looks bright, friendly and welcoming, you can look more like a decent entrepreneur, and less like a moustache-twirling de Hory.

So, have a look at our collection to see the finest in honest artwork.


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