Ambius teams up with new Luxury London Hotel, The Montcalm


The Montcalm offers guests a fragrant multi-sensory experience

Unique luxury London hotel, The Montcalm, is setting a precedent for the next generation of hotels, by today announcing, a unique partnership with Ambius to offer guests a multi-sensual experience. The Montcalm is the first fully scented hotel in the world; effectively raising the bar for other five star hotels.

Ambius, the expert in providing interior landscaping for all kinds of environments, is providing the therapeutic fragrances and flower displays to enhance the aesthetics both visually and aromatically. Guests at The Montcalm are invited to select their room aroma from the hotel's assortment of exotic fragrances whilst making their reservation or if they prefer when checking in to the hotel.

Guests can book their room aroma online! Each room comes with a portable scented cube which fills the room with the aroma of their choosing to meet the guest mood. The fragrances have been carefully selected to create an intimate and relaxing ambiance. They include: Mojito fresh; lavender; fresh clean; pink grapefruit; saw grass; lotus flower and marine fresh.

The Montcalm is also developing its own signature scent based on Jasmin and Sandlewood, reminiscent of Indian celebrations. Scents are also released in reception and other areas of the hotel.

Ramesh Arora of The Montcalm Hotel London added: "We approached Ambius during the germination stage of the hotel to see if they could develop a changeable scent system for each bedroom. We wanted to offer our guests something different, something that was not available anywhere else in the world. It is a well know fact that certain smells evoke a sense of wellbeing, comfort and confidence. At the Montcalm, it is our aim to make guests feel as relaxed and at home as possible, from the moment guests enter our foyer to the experience they have in our luxurious rain showers right up until check out, when we hope that they leave with lasting memories. We hope our collection of bespoke scents reflect the hotel’s heritage values and timeless elegance."

“Ambius installed scenting boxes within three days and it is certainly creating a stir,” says Jeannette van Roy, Managing Director of Ambius in the UK. “By establishing itself as the first fully scented hotel, it is setting a standard which speaks volumes about its philosophy and approach to exquisite service.”

Like The Montcalm, businesses are beginning to realise the subtle power of enhancing the customer experience through smell. Bespoke Ambius scents drift through Abercombie and Fitch's store ventilators. The Barbican and The O2 Arena are also using Ambius fragrances to create a welcoming environment for their visitors and major retailers are trialling scenting.


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