Microfresh Case Studies

Our clients are already benefiting from Microfresh to enhance their commercial environments. Below are just a few example case studies. Call us to find out more on how you can benefit too.

Point-of-Sale brand scenting

The Challenge

A major fine fragrance retailer was seeking ways to increase revenue and offer their fragrance brand an improved effectiveness for in-store launches of new scents and in-store product promotions.

Traditional in-store promotion was a table-top display of the product and some promotional visuals. The display space was 'rented' to the brand who would also hire fragrance models - women of the same demographic as the perfume's targeted customer - to stand next to the display and offer passersby an opportunity to smell or sample the scent.

The Microfresh Solution

Microfresh developed a product advertising service to gently diffuse the actual scent being promoted in the air space around the display or in the air space throughout the fine fragrance sales area. With Ambius Microfresh the brand subtly presents its product not just to the passersby who agree to try a sample, but to everyone in the vicinity.

Odour remediation - enhancing indoor air quality

The Challenge 

The Hard Rock Hotel and Casino wanted to enhance indoor air quality in its 150,000 square foot of gaming area that also had a persistent tobacco odour problem despite aggressive cleaning and fresh air ventilation systems.

The Microfresh Solution 

A scent was formulated consistent with Hard Rock's hotel amenities - Sawgrass - which was added to an advanced odour neutraliser for tobacco. It was demonstrated in a 5,000 square foot cocktail lounge, with the result that the malodours were completely eliminated and provided and pleasant and memorable signature scent.

Following a month-long trial and evaluation by management, a three year contract for ambient scenting services throughout the hotel lobby, gaming and adjacent areas was awarded.

Performance Scenting

The Challenge

A  web company has a shared services centre in Milwaukee, USA staffed with their general ledger, accounts receivable, accounts payable, billing, and payroll personnel teams. They were interested in scenting their offices to determine if scent would increase morale and job satisfaction.

The Microfresh Solution

We installed Microfresh into their offices for a two month trial. Citrus Energize, a fragrance known for its stimulating and invigorating benefits, was diffused into the call centre. Prior to and during the trial, the company conducted morale surveys and asked their employees to rate their overall work environment and job satisfaction. The surveys demonstrated that overall morale was up while operational performance was also improved.

To see which scent is right for you, take a look at our Microfresh Fragrance Catalogue. If you've got any questions, call us on  0800 085 8744 or contact us online; we'd love to see what we can do to enhance your brand or workplace with Ambius Microfresh.