Brand scenting, scent marketing, a brand fragrance or corporate scent. It may be called many different things, but have you considered how smell affects your brand experience?
Of the five senses, smell is the most powerful trigger of emotions and memories. That's why sophisticated businesses seeking to provide a compelling brand experience that their customers will recall and repeat, use ambient scenting. Shouldn't it be part of your brand strategy?
Customers or hotel guests aren't the only people to benefit from pleasant smells in the workplace. Scents can also be used to increase worker alertness, productivity and reduce stress, by removing odours and improving air quality. Microfresh is the ambient scenting system that creates an inspiring, memorable atmosphere to complement and reinforce your brand and energise your colleagues.
