Shop sensory marketing & scenting - case study

A warm welcome gives your customers a memorable feeling by diffusing warm and uplifting Microfresh fragrances

A store’s ambient scent may influence a customer’s purchase decision

Ambient scenting has been shown to make people stay longer in fragranced areas, and the longer they stay the more they are likely to purchase

People like to continue shopping and lose track of time when pleasant ambient scents are diffused

Why is ambient scenting important for your retail outlet?

Discriminating consumers respond to retail spaces that are both fun and inviting. They positively rate the environment significantly more positive, exhibit higher levels of approach and impulse buying behaviours, and experience enhanced satisfaction when fragrance is added to the shopping experience.

Swisscom - prospect:

Reading that “Enchanted Apple” is loved by your customers is a confirmation of the feeling upon visiting your shops in Bern.

Having experienced the image of your brand - the ambience in your shop and the people working in the shops - (young - dynamic - sporty - customer advocates and democratic) that was the fragrance that came to my mind when doing the first installations.

Most people like edible fragrances; they offer a “feel good memory” as we all like fresh green apples, love to get the healthy things as we are respecting ourselves and the people around us.

Type of scenting we can offer:

Store exteriors:

Scent triggers to lure the customer inside or to highlight a special promotion.

Store Interiors:

A Warm Welcome:
We scent the entrance zone of your shop with a fragrance of your choice or a fragrance that responds to your customer profile.

A Warm Welcome Plus:
We will scent the entrance zone and the middle zone of your shop

A Memorable Signature:
We will create a warm welcome in the entire space. Your customers will be triggered by flows of scent everywhere in the shop.

Product or Zone Scenting:
For promotions or attracting your customers to a specific product or department in your shop.

How do we make this happen?

Depending on the type of scenting you have chosen the appliances will be installed in the most efficient way possible.

Together we define the installation. We look for a place where the Microfresh unit(s) can be hidden. Sometimes a technical room is the Perfect place to hide the unit – and we diffuse the scent trough a hole in the wall. Electricity needs to be provided at the installation point.