14 December 2007

AMBIUS WINS PRESTIGIOUS MARKETING AWARD

Ambius, celebrates excellence in its corporate communications by winning the prestigious CorpComms award for 'Best rebranding exercise 2007'. Michelle Rodwell, International Brand and Marketing Director of Ambius worked closely with fst marketing to create Ambius, developing the new name, brand concept and strategic foundation.

Ambius, a distinctive name, was derived from the word 'ambience' and points significantly towards customer intimacy and the vital role and business benefits gained by enhancing peoples' environments. Ambius's mission is to stimulate peoples' senses through enhanced employee and consumer environments. Research carried by many different groups repeatedly shows the commercial environment can have an enormous effect on performance and on behavior of the people within it.

The new brand lets Ambius's businesses around the world share the same vision, mission and values - and the same customer promises to inspire, connect, engage and grow relationships with customers as well as growing their businesses.

Ambius was hailed 'a perfect example' by the judges. It has been rolled out under the supervision of Nick Tribe, Ambius European Marketing Manager, to 2,500 colleagues, all of whom are now ambassadors for the brand and to 80,000 customers globally. The judges also commented on how Ambius 'used imagery intelligently to tell its story' and 'showed excellent attention to detail'.

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