F for Fake? How we can keep the honesty in your business

19/09/2014

Framing your business with art

Back in 1973, film director, magician and raconteur Orson Welles created the ultimate art film, in the form of F for Fake.

And by art film, I don’t mean those dull as dishwater arthouse pictures that fascinate chin-strokers and anoraks everywhere. I mean a bona fide tale of art forgers and fakes across the art world.

In the film – part documentary, part elaborate hoax – Welles discusses the life of art forger Elmyr de Hory, who reproduced works from people as diverse as Pablo Picasso, Henri Matisse, Amedeo Modigliani and Pierre-Auguste Renoir.

The man could, in the space of an afternoon, rustle up any number of absolute classics without even breaking a sweat. His devious nature was shown, however, when it was revealed that he was selling these paintings on to major art galleries, raking in millions of dollars in the process.

A fascinating film asking mammoth-sized questions – what is authenticity? Why does it matter? – it’s definitely worth a watch for any art fans. And it could even teach you a thing or two about the presentation of your business.

Customers, in their infinite wisdom, appreciate a company that’s straightforward and honest, from their service onwards – and art can help convey that sense of unscrupulous decency.

With our range of corporate artwork, we aim to frame your business as a positive force in the marketplace. With a workplace that looks bright, friendly and welcoming, you can look more like a decent entrepreneur, and less like a moustache-twirling de Hory.

So, have a look at our collection to see the finest in honest artwork.

Ambius

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