Scent creates magical mix for retailers, hoteliers … and now airlines

01/07/2012

The use of scenting in retail and leisure environments is not new. However, interest is growing as more and more retailers - from fashion to food - are tapping into its potential to provide customers with a total sensory experience.

The article first appeared in Hotel and Restaurant Manager and it is in pdf format.

Scent creates magical mix for retailers, hoteliers … and now airlines

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