Ambius helps hospitality sector get back to nature

01/04/2012

Ambius brings the outside in with launch of biophilia toolkit

Recognising that creating the right ambience for guests goes beyond colour schemes and furnishings, Ambius, the world leader in enhancing buildings through planting, scenting and artwork, is helping hotel and hospitality managers understand how nature can be incorporated into design schemes, with the development of a free Biophilia Toolkit available from www.ambius.co.uk/biophilia.

Translating as ‘love of life’ or ‘love of living systems’, biophilia recognises the instinctive need for humans to be in touch with nature. Based on scientific studies, the Biophilia toolkit shows how the principles of biophilia can be incorporated into an interior design scheme through simple tools and techniques, to create a calming and relaxing space for guests.

Highlighting 8 elements of interior landscape design, the toolkit offers an illustration of a room with clickable icons to explain different ways plants, as well as sound and smell can be used to enhance the environment.

The 8 elements of biophilic interior landscape design:

  1. Create the feel of nature indoors – The freedom and randomness of a natural environment can be recreated, or at least imitated by allowing a degree of informality with planting.
  2. Overlook the landscape - Recreating the illusion of overlooking a landscape can be achieved by placing tall plants near to the observer and progressively using shorter and shorter plants the further away you get.
  3. Connect with the outside - The boundary from outside to in can be blurred using interior landscaping to draw the eye beyond the window to the outside world or using mirrors near windows.
  4. Create interest with light and shade - Dappled shade and gentle movement of shadows played through the foliage of interior plants can provide interest and enrichment to the indoor environment.
  5. Use of natural (and local) materials - Use plant containers made from natural materials and materials such as gravel, shingle or slate quarried from the vicinity, to create a local feel.
  6. Refuge, shelter and privacy - Ficus trees or black olives can be used in and around sofas and benches in lounges, breakout spaces and reception areas. In space is limited, consider a green wall.
  7. Water – Seeing or hearing water is instinctively reassuring. Spas and pools in hotels are obvious ways to incorporate water or use the sounds of babbling streams or even waves breaking on a beach.
  8. Natural scents and odours - The sense of smell is one of the most powerful. The use of fragrances in buildings, especially in areas of transient occupancy such as lobbies, lounges and corridors, has become increasingly popular aided by the development of ambient scenting systems.

“We know that in the current climate hoteliers are working harder to create a unique and memorable experience for their customers. Biophilia is a great principle for hoteliers to consider adopting to differentiate themselves in a crowded market.” says Kenneth Freeman, International Technical Director for Ambius. “The toolkit offers hoteliers practical guidance on incorporating natural or nature-inspired elements into buildings to help people reconnect with the natural environment. It could be as simple as using lighting among plants to create interesting lighting effects or as far as creating a pool or stream. ”

“The Biophilia toolkit provides the key pointers for the hospitality sector looking to deliver a great customer experience”, concludes Kenneth Freeman.

Ambius

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