Ambius appoints Trisha Haughey as Managing Director

21/02/2012

Sights set on developing scenting service for retailers

Trisha Haughey, UK and Ireland Managing Director, Ambius

Ambius, the expert in retail brand scenting has appointed Trisha Haughey as Managing Director for its operations in the UK and Ireland. Bringing 25 years’ experience within the business, Trisha will combine the position with her current role of Finance Director for Ambius.

Trisha Haughey says: “We understand the challenges retailers have in ensuring footfall translates to spend. While retail sales have improved marginally, the pressure remains on retailers to enhance the customer experience and create a competitive differentiator. Scenting has been shown to make customers want to stay longer and the longer they stay, the more likely they are to purchase. This is an area I am particularly keen to develop and scenting through our Microfresh ambient scenting system will be the main focus of our stand at the In-Store show in June.

“2012 is set to be a particularly important year for Ambius as we look to build on our core scenting proposition with a new range of aromas. A customer focused approach and expertise to enhance every retail environment, lies at the heart of our success. Whether it’s creating a bespoke scent, or advising on a specific fragrance to launch a new product, this is an exciting time to be taking the helm at Ambius.”

Ambius

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