Retailers bring Spring in with aroma of freshly cut grass

01/04/2011

Ambius launches ‘Green Grass’, the scent of spring

The aroma of freshly cut grass always ranks high in polls of favourite smells. Now retailers recognising the power of smell in the retail experience, can convey the optimism that comes with Spring and Summer, with the launch of Green Grass, a new fragrance from environment scenting specialist Ambius. Green Grass captures perfectly the smell of freshly mown grass, minus the risk of hayfever!

Ambius Premium Scenting is an ambient scenting system used by retailers, the hotel and leisure industry to create an experience that connects with the emotions and lifestyle of customers. In retail in particular, scenting has been shown to make customers want to stay longer* and the longer they stay, the more likely they are to purchase. The scenting can be directed to certain areas of the shop or throughout the store.

Unlike conventional commercial air fresheners, Ambius Premium Scenting behaves like a vapour, remaining in the air for up to four hours. Because the diffusion of the scenting particles is controlled, the scenting of the space is 100% uniform - from the smell of a new car to the scent of freshly baked cookies.

Green Grass is the latest fragrance to join the range of 25 available from Ambius Premium Scenting grouped into citrus, floral, fresh & clean, naturescape and sensations. Ambius can also create bespoke perfumes to reinforce the brand experience.

“In the experience economy we live in, products from different suppliers look and feel the same. Scenting provides a competitive difference and has a high impact on the perception of the brand, creating strong, positive associations like Christmas, the seaside and summer holidays,” says Jeanette Van Roy, Managing Director of Ambius. “The smell of cut grass is one of nature’s ‘feel good’ fragrances, highly evocative it reminds us of warm, lazy, summer days. This is the perfect addition to our range for spring, helping retailers with seasonal marketing campaigns.”

Award winning, specialist interior design shop, Deal Interiors, recently installed Ambius Premium Scenting and Green Grass is one of the fragrances they will use to support the launch of Provence inspired range of garden furniture and accessories. Deal Interiors will also be taking the fragrances Fresh Water and Marine Fresh.

Allan Hobbs of Deal Interiors comments, “Interior design is all about what pleases our senses and certainly our focus is to provide customers with an enjoyable and sensory experience whenever they visit. Whether they are here to discuss paint, fabric, wallpaper, furniture, accessories or a ‘full circle’ service covering a whole scheme, we want them to feel valued and secure in the knowledge that we know our stuff! Scenting will enhance that experience, making customers want to stay longer. Certainly the launch of Green Grass is perfectly timed for our new range of Provençale garden furniture, and should really get our customers in the mood for Spring. Our door is always open for customers who just want to come in for a sniff!”

Deal Interiors can be found at 24-26 Queen Street, Deal, Kent, CT14 6ET.
Tel: 01304 368550
*Research by Professor Gault, West Chester University

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